This month our spotlight is all about a beer with attitude - Vedett - the ballsy beer from Belgium.
As a translation of 'star' from Flemish, Vedett tell us their aim is to make YOU the star of their beers. That's why every back label features an image that fans have uploaded to Vedett.com.
Fancy being Vedett-famous? Find out by watching this short video:
Vedett lager has been brewed locally in Belgium since 1954, but it wasn't until a Brussels area restaurateur introduced the beer into his bars in the early 2000's that the brand really came to life. In 2008, Vedett Extra White, their traditional Belgian wheat beer, was launched. And in 2015, Vedett Extra Ordinary IPA was added to the line up.
As a single brand it is clear Vedett has some staying power, especially as they're a part of the bigger brewing family, Duvel Moortgat.
Established in 1871, Duvel Moortgat is an independent family-owned brewery driven by quality, craftsmanship, and passion. From its origins as a small farm-based brewery in Belgium nearly 150 years ago, they have grown into a global family of brewers, encompassing brands like Duvel, Vedett, Liefmans, Chouffe, De Koninck, Maredsous, Ommegang, Boulevard, and Firestone Walker.
So take a sip of Belgian beer history and at the same time personalise it to your own style. Vedett really get the creative brain cells working with their quirky POS as well as other imaginative bar styling that could be coming your way... watch for inspiration:
They didn't stop there either...
To bring the personalisation concept to life in a totally new way, last summer, they built a pop-up photo booth with a twist and took it on tour across the UK from London to Manchester, Leeds, Liverpool, Nottingham, and Newcastle.
This photo booth unlike-any-other, not only offered drinkers the chance to have their photograph transformed into their own personalised beer coaster, but also magically offered them a cool refreshing sample of their favourite Vedett style - Vedett Extra Blond, Vedett Extra White or Vedett Extra Ordinary IPA.
Be inspired by Vedett's personalisation with a pint of their finest. If you haven't tried them already, Vedett Extra
Blond is a premium lager with a pleasant hoppiness and a slight malty
aroma. For a refreshing thirst quencher you can't beat it. Or take the traditional Belgian route with their wheat beer, Vedett Extra White, brewed with wheat
malt along with coriander and orange peel, giving it a fresh, citrusy note. Or how about their take on
an IPA, Vedett Extra Ordinary IPA full of fruity, floral hop aromas
and flavours - you've got to try it, (we think you've got to have them all!).