Deep in the heart of the Herefordshire countryside, Westons Cider Mill is situated in the old village of Much Marcle. Cider is a long-standing and integral part of Herefordshire life, in 1880, Henry Weston brought his family to the bounds in Much Marcle and discovered the great craft of cider-making. Indeed over 130 years later, Westons carry on this tradition and continue to produce the very best quality English cider.
For the last two years Westons have produced a Cider report with some very interesting findings...
Consumers spend £1.8billion on cider and perry in the on trade, and it is one of the best performing categories in both value and volume.
Fruit cider is up 32% in volume and 28.5% value.
As Westons say, fruit cider has been a growth trend for far too many years to be dismissed as a short-lived fad and continues to be a driver of the cider category. The step change over the last year has been the growth of draught fruit cider, which has seen impressive 120% value and 122% volume growth and now represents over 16.8% of draught cider volume.
We recently began stocking Mortimer's Orchard English Berry, a premium branch of Westons that draws on tradition.
Tradition lies at the heart of Westons Cider and Mortimer's Orchard, thus traditional
methods are used to ensure that Mortimer's Orchard English Berry is rich and full of flavour. A light refreshing cider blended with the mouth-watering flavours of fresh berry fruits this fruit flavoured cider is flying off our shelves and providing customers with a taste sensation.
The Westons farm stands on Marcle ridge, looking down on the remains of Mortimer's castle built by the Earl Of Mortimer in the 11th century. Many battles have taken place here over the years as the Mortimer's fell in and out of favour with the crown. However, these days rows of soldiers have been replaced with rows of apple trees, and finding a decent glass of cider is no longer a battle, as you will appreciate as you take your first refreshing sip of Mortimer's Orchard.
They are more likely to moderate their drinking and are often promiscuous in their drinking habits - they drink across many categories.
Millennials may only represent 29% of the UK adult population but they represent 46% of all restaurant visits and 43% of the total spend in the restaurant market.
Caple Rd is a fantastic drink that will fulfil the desires of not just millennials, but all cider drinkers. As the UK's first canned craft cider it is a delicious example of Westons' cider maker's drive to create contemporary and pioneering ciders. Demanding the use of the finest yeast and fresh bittersweet English apple juice to craft ciders Guy Lawrence and the team are proud of.
Available in can and 50lt keg this is a genuine craft cider. Made using slowing fermented fresh pressed apple - no concentrate - and matured for up to 18 months this is a full-bodied, flavoursome cider.
Tying the trend of fruit cider and drive for fresh ideas together, Westons' Rosie's Pig Festival range is fantastic bag-in-box collection that is perfect for that 'something-new' customers are calling for, or a cider festival.
Did you know that their Rosie's Pig collection is named after one of the first delivery trucks that Westons owned? "A pig to start and a pig to drive" the saying went. Rosie's Pig still sits in their yard and gives its name to these easy drinking cloudy ciders.
For the month of July, we also have most of Westons' BIBs on special offer!
Buy four BIBs get a 5th free.
Rosie's Pig Flat Tyre is a medium sweet, slowly matured cloudy cider made from freshly pressed apples and paired with a refreshing infusion of rhubarb juice. Whilst Rosie's Pig Handbrake (BIB available on pre-order via telesales) is medium-sweet cloudy cider with generous helpings of fruity damson juice.
Peruse the whole Westons collection of ciders, designed to suit everyone's taste buds here.