Sometimes in life, when you can't find what you need, it's time to make it yourself.

Founder Ellie was on an alcohol-free night out with friends, getting down to some Latin funk. But something was bugging her. Why should not drinking mean not having fun? She felt uninspired by the alcohol-free drinks on offer and decided it was time to bring some joy to not drinking.

Caleño first came to life in Ellie's kitchen, but it was 5,000 miles later on trip back to Colombia when she felt re-inspired by her Latin roots. After soaking up the vibrant colours, tropical flavours and Latin beats of her family's homeland, she returned home to bottle it.

Fuelled by that Latin positivity, Ellie set out to infuse the sun-drenched flavours of Colombia with her non-alcoholic spirits. The result? Caleño. Non-alcoholic spirits, for anyone, anytime, anywhere.

The range currently consists of two delicious and award-winning iterations; Light and Zesty is a tropical blend of Inca berry, citrus and spice botanicals and master winner of The Spirits Master Low & No Masters 2021. Whilst Dark and Spicy - IWSC Gold 2021 and highly commended at the Great British Food Awards, is a warming infusion of dark tropical pineapple notes with ginger and kola nut spices.

No and low alcoholic spirits are continuing to rise in popularity...

Did you know, according to research by the IWSR 58% of global no and low consumers say they often switch between no and low and full-strength alcohol products on the same occasion?!

Summer is the time of year where your customers can relax, kick back, and really enjoy themselves in the sunshine. With bank holidays, festivals, and gatherings promised in the pipelines, a delicious cocktail is never called for at nearly every occasion.

While summer is a time for great fun and big tropical flavours that whisk drinkers away to sunnier shores, it's also the perfect season for rum-lovers to try something a little different. If you're promoting not drinking, or drinking a little less, for any reason this summer we don't think you should have to miss out on the fun. Introducing Caleño Dark & Spicy non alcoholic rum alternative.

Enjoy them, and the vibrancy of Colombia here.

Call the sales office on 01747 827030 or email ten/ratcen//selas

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