As the BBPA (British Beer and Pub association) predict that over £30million pints of beer will be served over the next month or when a certain large football tournament is taking place 😊, are you and your bar ready for match days?

Here are our top tips and special offers to help take a meaty slice of the £1.4billion turnover (BBPA) expected to ring through tills in the On trade.

The perfect pint is top priority for any sports fans, with a great depth of flavour, initially crisp and refreshing - Grolsch at £90 per keg is a perfect match for your till too. This fantastic price makes it easy to increase your sales by offering it for only £4 a pint on match days!

Why not make your bar staff lives easier and speed up service by offering ice bucket deals to have on your customer's tables during matches. Our cracking prices on packaged Peroni Nastro Azzurro, Peroni Nastro Azzurro Stile Capri, Asahi Super Dry and their 0.0% counterparts are just some of the line-up designed with consumer offers such as 'Buy 6 bottles for £20' in mind.

Give our Customer Services team a call when you can on 01747 827030 for an exclusive ice bucket deal - but ssh... once they're gone, they're gone.

We all know, sporting events are huge drinking occasions in the on trade, your customers won't just be in the bar for the match, they'll often be enjoying themselves pre- and post-match - in fact a massive 87% stay in the pub longer than usual when a game is on! (BBG Category Management, CGA)

Take advantage of our Red Bull and Jägermeister offers to upsell your shooters for the post-match adrenaline rush.

Make sure you're match fit with all of our deals this month, shop them here.


Call the sales office on 01747 827030 or email ku/oc/reebihasa//selasratcen

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