For the UK on-trade, January isn't a "dry spell" to survive, it's a stage to thrive. It's the month to shake up menus, spotlight bold no/low creations, and spark curiosity with Try January campaigns that keep guests coming back for more.

Forward-thinking operators can flip the script on a traditionally sluggish season, transforming it into a launchpad for growth, fresh storytelling, and deeper, healthier connections with your customers. Here's our round-up of what's impressing us and would be perfect for your bar.

Official partner of Dry January, Dash Water has teamed up with Alcohol Change UK to support millions taking part in the challenge. But what makes Dash the perfect partner?

• Supports wellbeing: Cutting alcohol is linked to better sleep, improved liver health, and more energy, Dash provides a sparkling, flavourful replacement that makes abstaining enjoyable.

• Wonky fruit ethos: Made with real fruit that supermarkets reject for being "too wonky," Dash fights food waste while delivering natural flavour.

• No sugar, no sweeteners: Just sparkling water and fruit infusions - perfect for health-conscious consumers looking to reset in January.

• Lifestyle appeal: Stylish branding and vibrant flavours (like lemon, raspberry, peach, and cucumber) make it feel like a treat, not a compromise.

• Scalable for venues: Easy to serve as a premium soft drink, mixer, or part of January menus, helping pubs and bars keep footfall strong.

Forget the flat, forgettable alternatives for low or no alcohol drinks. With Almave Distilled Non-Alcoholic Blue Agave Spirit, you're not compromising, you're elevating. This is the non-alcoholic spirit that tastes as good as the real thing, crafted for nights that go further and moments that feel fuller.

What Makes Almave Different?

When Lewis Hamilton searched for a non-alcoholic spirit that carried the same kick, character, and soul as tequila, he found only pale imitations. So, he built his own. The result? Almave - the world's first distilled non-alcoholic blue agave spirit.

Born in Jalisco, Mexico, Almave honours tequila's heritage while breaking new ground. Using time-honoured techniques fused with innovation, it delivers a complex, layered spirit that proves you don't need alcohol to capture tequila's essence.

Almave isn't just another low option this January. It's a movement - pushing boundaries, rewriting expectations, and proving that non-alcoholic can mean bold, authentic, and unforgettable.

On offer for only £13.45 a bottle for Almave Blanco or £15.95 for Almave Ambar!

Crodino offers a refreshing, spritz alternative to the typical non-alcoholic options of beer and gin. With its vibrant, bittersweet flavour and Italian heritage, Crodino brings variety, sophistication, and a new kind of Spritz experience to your menu.

Crafted in Italy with a secret blend of citrus notes, each bottle delivers a bittersweet flavour, akin to the typical Spritz profile, that's both refreshing and refined. It's the perfect alternative for guests who want to enjoy the ritual of a Spritz without the alcohol.

Why choose Crodino Spritz 0.0%?

• Offers the full flavour profile of a Spritz with 0.0% ABV.
• Authentically Italian.
• Ideal for guests who want to enjoy a drink without compromising on experience.
• Easy to Serve: Fill a glass with ice, pour in the Crodino and stir gently, add more ice and then garnish with a slice of orange.

With more consumers seeking mindful drinking options, stocking Crodino Spritz 0.0% is a smart move for venues looking to stay ahead of the curve. Whether it's a casual lunch, a celebratory dinner, or catch-up with friends, Crodino is the surprisingly non-alcoholic spritz which means drinkers no longer need to compromise. Save £5 a case throughout Try Jan!

Flip January on its head with Something & Nothing.What's usually a sales slump becomes a season of possibility. Their premium seltzers deliver bold, flavour‑packed refreshment for January guests, while doubling as fresh, exciting mixers for those embracing Try January.

By crafting standout serves and spotlighting wellness credentials, you can keep the buzz alive, boost margins, and win loyalty from drinkers hungry for choice, creativity, and a little adventure all year long.

Shop the range here.