Easter weekend has consistently proven to be a lucrative period for the hospitality industry, but the busy period shouldn't stop there, especially with two May Bank Holidays just around the corner.

Weather tends plays games with all our plans, but as the forecast begins to predict a warm end to the start of May, this will really benefit the on-trade and offer you the opportunity to capitalise on the success of sunny weeks from the start of April.

In 2024, drinks sales over both Bank Holiday weekends rose from between 50-62% when compared to the average equivalent day, fuelled by temperatures of over 19 degrees celsius, it really is important you're stocked up to avoid running short whilst your bar or pub garden is buzzing with customers.

It's the season of cider, and we recently added Cornish Orchards Golden Cider in 30Lt kegs to our shelves. Kegged with sustainability in mind, this smaller keg size offers you the opportunity to test the waters (of the apple variety) with lower risk to your pocket. But don't get us wrong, with its lightly sparkling and immensely refreshing fruity apple tones, we know your customers are going to love this crisp apple cider. Before you know it, you'll be flying through multiple sales and wanting to bask in the sunshine with a pint of it yourself!

With the taste that takes you to an Italian beach, Peroni Nastro Azzurro Stile Capri is the perfect sunshine beer to add to your fridge. 1 in 2 younger consumers are saying they are looking to trade up, but are forced to drink other options (Serestra Consulting | Nielsen, CGA Strategy 2022), this refreshing sunshine lager, made with Italian lemons is the perfect antidote that should drive more money to your till. Peroni Nastro Azzurro Stile Capri is priced on average £0.93 more per bottle, driving trade up within sunshine beer, whilst also appealing to your younger drinkers.

Moving our spotlight over to spirits, the success of the spritz and long drinks from the continent is set to continue, with spritz serves accounting for 1 in 7 cocktails sold in 2024, vs. 1 in 11 in 2023 (CGA 2024) but if you're after something new Sarti Rosa launched in our UK market in early 2025 and recently joined our shelves.

Enhance your spritz menu and maximise sales this summer with this fruity Italian experience with unique bright pink shades, perfect for an out of the ordinary choice. Sarti Rosa is sweet and sour with a distinctive fruity flavour of blood orange, mango and passionfruit. Easy to mix, it's ideal for those seeking a sophisticated yet simple drink, offering a delightful balanced and fresh taste.

Rosé wine is now a booming all-year tipple but for the perfect ode to summer one of our most recent additions from Maison Mirabeau will delight the masses. Forever Summer is a joie de vivre, a rosé wine that evokes gorgeous sunshine, a beautiful blue sky and, the key to your bar or pub, moments of sharing.

A delicious and light everyday rosé with a lovely freshness, a pretty nose of raspberry, redcurrant, sweet almond, and white pear. Enjoy as an aperitif or with all kinds of food.

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