A drink perfectly served will excite people, build trust and more importantly have consumers coming back for more. Offering a range of serves and getting them right is paramount to maximising sales and customer happiness.
Here's a selection for our Perfect Serves booklet, see the full version here.
Whether it's the best style of glassware, thinking about
fresh ways to serve that famous tipple, the garnish and use of ice, or offering
that something different, make sure you serve it perfectly (and have fun with
By channelling their craft beer background, Longflintproduce a range of modern drinks that display a fantastic depth of flavour.
Made in collaboration with gin, rum, vodka and mezcal from the best independent
producers, these are a serious summer drinking option.
Take their Rhubarb & Vodka Selzter, a blend of pure
British rhubarb juice with a just a drop of Longflint's vanilla tincture before
being combined with organic vodka from the Sacred Spirits Co. Pour over ice and
serve with a sprig of thyme. Just one of their thirst quenching range.
If you're new to Sipsmith London Cup
, this is the perfect place to start. Delightfully refreshing, perfectly balanced and fruity - loaded with ice, lemonade and fruit.
Add 50ml of Sipsmith London Cup to a large ice-filled wine glass. Top with lemonade and garnish with your favourite summer fruits.
50ml London Cup
Any summer fruits (cucumber, mint,
orange, lemon, strawberry etc)
Branch out with your garnishes, you don't have to stick to citrus fruits. Play around with fresh and colourful berries, tropical fruits or aromatic herbs such as thyme or rosemary; why not see what a few cinnamon sticks will do to the flavour and how these small additions highlight different characteristics of the spirit?!
20ml fresh lime juice
15ml sugar syrup
12 mint leaves
Lightly bruise mint leaves in base of a highball glass. Add gin, lime and sugar. Half fill glass with crushed ice and stir with a bar spoon. Fill glass with more ice then top up with soda. Stir and serve and garnish with a sprig of fresh mint.
Premium mixers create exciting flavours and can enhance the flavour profiles. Keep ahead of the trend with a range of emerging soft drinks to offer diversity and that element of surprise.
extend renown cocktails with their sparkling drinks. Try these two dazzlers out for size this weekend.
The Ginger Collins:
Fill the glass with ice, pour over 35ml of rum, 35ml Pedro Ximenez, the juice of half a lemon and top up with Cawston Press Ginger Beer.
The Rhubarb Spritz:
Again, fill a glass with ice then add 50ml Aperol, 100ml of Cawston Press Rhubarb
, half a lemon juice and garnish with a slice of orange.
A Taste of Kent
An expressive vodka produced from distilled Chardonnay grape skins from the English harvest, Chapel Down's Vodka
is fresh and invigorating. Try making a Taste of Kent with 60ml Chapel Down Vodka, 45ml of Curious Apple Cider and black pepper.
Fill a tall glass with ice, Chapel Down Vodka, Curious Apple Cider.
Add 3 grinds of black pepper.
Stir until well combined and garnish with a slice of fresh apple.
Find a point of difference through
a seasonal serve. Engage with your
customers through the inclusion of an
extra ingredient to a firm favourite, add
a different garnish or create a distinctive
summer serve with crushed ice.
The Macallan Copa: a nod to the G&T trend
that is on fire. This serve brings to life Macallan's
unique connection with Jerez. The copa is the
perfect aperitif that showcases the versatility of
this fine fine whisky.
Add 35ml The Macallan Double Cask Gold, 5ml
Oloroso Sherry and tonic into a copa glass filled
with ice and garnish with a lemon wheel.
Or try The Classic Highball with Jim Beam. Take a cool Jim Beam mug or highball glass. Squeeze a lemon wedge into the glass
and drop it in, fill the glass with large ice cubes
and pour in 25ml of Jim Beam
Bourbon Whiskey. Top up with 100ml of soda water, stir
for a couple of seconds and add more
ice if required.
Mix up a storm with all of our suggestive serves in our full booklet here!