Yes it's a real thing!
It all began in The US, where the 21st January is celebrated as National Hug Day - it would be rude for Big Hug Brewing to not get involved.
In celebration of that and #TryJanuary, why not try one (or more) of Big Hug's beers with a 10% discount offered all week.
Their brand new addition to the family has just landed, a Black IPA in keg. Where black malt and speciality malts combined with citra and mosaic to give a rich, smooth body, dark in colour and with hints of chocolate and caramel but with a hop forward, tropical flavour profile with a well balanced bitterness. Easy drinking with a smooth finish.
We hope you get involved but if in doubt,
just hug it out!