A few of the team were sitting around over a few beers one evening. They'd all grown up in the world of drinks - different backgrounds but common values on what's 'right' and wrong, of course. One of them argued that gluten free beer was only ever available in bottles.
They dug deeper, and realised that not only were the gluten free beers hidden, but those on offer were just versions of well known (and to be fair, well loved) brands. Nothing wrong with that of course, but it did seem to be a compromise: if you want gluten free, then you can't have the original when it's your choice?
Free From Beer is a game changer. And it's now in cans.