CHARLTON FC LEGEND HITS HIS 'LOCAL TO CELEBRATE NEW PARTNERSHIP WITH MEANTIME

Published: 28 Nov 2022Updated: 16 Dec 2022

The Valley fans will now be poured the freshest beer from brewery, based just down the road at the Home of Time, Greenwich.

Charlton is delighted to announce a multi-year partnership with Greenwich-based Meantime Brewery, which will see its range of craft beers, led by flagship Meantime Anytime IPA, served to thousands of fans visiting The Valley.

The partnership will offer supporters an improved matchday experience at The Valley, with investment to upgrade the hospitality infrastructure and beer offering to fans. Asahi UK will support the improvement of the club's beer storerooms to ensure fans receive the perfect pint of Meantime beer as well as a range of brands from the Asahi UK portfolio.

The new offering will be available to purchase in the home end for Charlton's FA Cup tie with Stockport County on Saturday, November 26th and include Meantime Anytime IPA, Meantime London Pale Ale, Grolsch Pilsner, Fuller's London Pride, Peroni Nastro Azzurro, and Cornish Orchards Golden.

Andrew Smith, Head of Commercial Partnerships at CAFC said:

"This agreement has the making of a true, meaningful partnership, with an abundance of activation opportunities and we here at Charlton are delighted to be working with Asahi and Meantime Brewery, a local business with its heart and soul in our community.

None of this could have been achieved without the close collaboration and indeed cooperation of the Nectar business and in particular, Ben Hird, who proved to be pivotal in helping me get this deal across the line. I look forward to further developing a truly genuine partnership and growing our business."

Further details on the partnership will be announced in due course, including details of how supporters can get involved in helping with the production of an exclusive beer to The Valley.

Why not browse the Meantime Brewing line-up here!