The history of Veltins dates from 1824, when a small, country brewery in Grevenstein, Germany, began brewing beer conforming to the German Purity Law. Charles Veltins took over this brewery in 1852 where he served his own guests, and those of the many taverns surrounding the area.
Over 180 years later it has evolved into one of the most modern private breweries in Europe.
The success story behind this family-run company, which is now in the fifth generation, is based on solid investment, vision and a culture defined by team spirit and high quality.
Today, these premium beers are still being brewed exclusively from
the highest-quality ingredients - malt, hops, yeast, and the purest spring
water - strictly in compliance with the Purity Law of 1516. All of their beers
are brewed according to the Pilsener tradition since 1926.
Veltins was a pioneer in environmental protection long before the protection of resources became an issue in Germany. As early as 1966 the brewery built its own clarification plant, the first in Europe to do so.
This innovation allowed Brauerei C. & A. Veltins to clean its waste water considerably faster and with greater care. A clarification plant operating independently of the public sewers and therefore supplied with waste water from the one source is more efficient in removing all known contaminants.
Up to the present day, Veltins sets the protection of resources at the top of its priority list. For instance, the clarification plant has been constantly upgraded with the latest technology. Also its motto "Avoid, recycle, dispose" reflects the constant efforts of Brauerei C. & A. Veltins in this field.
Besides crown corks free of PVC and recyclable labels, broken glass is introduced to recycling as a matter of course, when they are melted down and processed into new bottles. Likewise old and damaged beer crates are granulated and turned into new crates. The detached bottle labels, cardboard boxes, and other waste paper are recycled by the paper mills. Veltins are committed to a sustainable future.