Club Peroni: Rewarding Every Pour.

Peroni Nastro Azzurro has always stood for Italian style and quality. Now, with the recent launch of Club Peroni, drinkers can feel even more connected to the brand. The new loyalty scheme is designed to reward customers for every purchase, giving them more reasons to choose Peroni again and again.​

​Joining is simple. Customers earn five points for every drink purchased in a bar, and one point for every pound spent in store. By scanning a QR code or uploading receipts at www.clubperoni.com they can track their points and start unlocking rewards.​

​The perks range from exclusive merchandise, to entry into prize draws for major events, including BST Hyde Park. ​

​For you and other publicans, Club Peroni is a chance to encourage repeat visits and build loyalty. A quick mention at the bar or some visible point-of-sale materials can make a real difference. It's a simple way to offer guests more value while aligning with one of the world's most recognisable beer brands.​​

Club Peroni brings added meaning to every pour. Now's the time to help your customers make the most of it!

What's more you can also Reward Your Customers with the chance to win a Luxury Secret Escape from Peroni Nastro Azzurro​!​

This summer, Peroni Nastro Azzurro has partnered with Secret Escapes to give your customers the chance to win one of five unforgettable luxury getaways to Italy.​

​Drinkers simply scan the QR code on Peroni glassware or bottles and follow the steps-making sure to note the place of purchase-to enter the draw.​

​Five lucky winners will receive:​

• A five-night stay in a luxury hotel​
• Return flights and private transfers​
• Daily breakfast​
• A three-course dining experience for two​
• £1,000 spending money​

​Plus, there are hundreds of Antler travel accessories up for grabs!​

​The campaign runs until 30th September 2025, so now is the perfect time to get involved and drive sales of Peroni Nastro Azzurro in your bar.

Speak to your account manager to request a limited-edition POS kit and help drive engagement by encouraging guests to purchase, scan, and enjoy. ​Bonus: All On-Trade outlets also have the chance to receive Secret Escapes vouchers-so make sure your guests scan to win!​

A maximum of two claims per day. For full terms and conditions visit: peronicompetitions.com/summer/terms.

​Stock up here with Peroni Nastro Azzurro or Peroni Nastro Azzurro 0.0% today!​