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Peroni Nastro Azzurro 0.0%.

The same uplifting taste, the same passion and flair, and the same elevated moments as Peroni Nastro Azzurro. Now with 0.0% alcohol.

You, and your customers can truly live every moment.

The world of beer is changing. With the expected global CAGR (compound annual growth rate) of 8% in the next 5 years, the non-alcoholic beer market size is growing rapidly. By 2030 it's expected to reach global market value of $35.6 billion USD.

In the UK, non-alcoholic beers are moving from being an alternative or necessity, to becoming an aspirational choice in itself.

1 in 3 adults in the UK are now moderating their alcohol intake (Alcohol Change UK) so the no and low category continues to grow and become more relevant than ever.


We know consumers want their non-alcoholic beer to look and taste as close as possible to their full alcohol beer of choice... the new Peroni Nastro Azzurro 0.0% delivers on these taste expectations - 90% agree that the flavour matches Peroni Nastro Azzurro (Concept Product Research)



Peroni Nastro Azzurro 0.0% is crafted with Peroni's superior Italian ingredients including the signature nostrano dell'isola maize - grown exclusively for the brewery, in the north of Italy - to create the same uplifting Italian taste of Peroni Nastro Azzurro, now at 0.0% alcohol.

The beer is fully fermented to develop the aroma and taste profile of Peroni Nastro Azzurro and then, alcohol is gently removed to deliver the same taste experience, with a crisp and dry taste and flowery hoppy notes.

Live every moment with 0.0%. Buy here for the introductory price of £17.79 per case.


Call the sales office on 01747 827030 or email ten/ratcen//selas

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