In recent years our industry has seen some accelerated trends, driven by Covid and more recently the cost-of-living crisis. Among these trends we can highlight that:
Consumers have become increasingly aware of their health and
increasingly seeking a healthier way of living. With 70% of consumers stating
that they are proactively trying to lead a healthier lifestyle, 1 in 10
consumers state that they have tried a No and Low Beer (NABLAB) in the last
year.
When comparing to the Beer Category, non-alcoholic beer and low-alcohol beer category (NABLAB) has consistently shown growth over the last few years with all NABLAB sub-categories showing double-digit growth. The NABLAB Category has also succeeded in maintaining a price premium, highlighting your customer's willingness to pay more within the category.
Alongside the NABLAB trend, the Lager Category has also seen exponential growth, the Premium+ area now accounts for 1/3 of all Lager volumes (+9ppts vs. 3 years ago).
Peroni Nastro Azzurro 0.0% is crafted with Peroni's superior Italian ingredients including the signature nostrano dell'isola maize - grown exclusively for the brewery, in the north of Italy - to create the same uplifting Italian taste of Peroni Nastro Azzurro, at 0.0% alcohol.
The beer is fully fermented to develop the aroma and taste profile of Peroni Nastro Azzurro and then, alcohol is gently removed to deliver the same taste experience, with a crisp and dry taste and flowery hoppy notes.