Peroni Nastro Azzurro 0.0% had a great first year in the UK market and according to the latest research from Savanta, it is now the most-loved No and Low Alcohol beer brand in the UK.

The perfect addition to your fridge, especially during January that's renowned for customer participation in #DryJan it is on offer for only £17.99 per case this month!

In recent years our industry has seen some accelerated trends, driven by Covid and more recently the cost-of-living crisis. Among these trends we can highlight that:

Consumers have become increasingly aware of their health and increasingly seeking a healthier way of living. With 70% of consumers stating that they are proactively trying to lead a healthier lifestyle, 1 in 10 consumers state that they have tried a No and Low Beer (NABLAB) in the last year.

When comparing to the Beer Category, non-alcoholic beer and low-alcohol beer category (NABLAB) has consistently shown growth over the last few years with all NABLAB sub-categories showing double-digit growth. The NABLAB Category has also succeeded in maintaining a price premium, highlighting your customer's willingness to pay more within the category.

Alongside the NABLAB trend, the Lager Category has also seen exponential growth, the Premium+ area now accounts for 1/3 of all Lager volumes (+9ppts vs. 3 years ago).

Taste without Compromise

Peroni Nastro Azzurro 0.0% is crafted with Peroni's superior Italian ingredients including the signature nostrano dell'isola maize - grown exclusively for the brewery, in the north of Italy - to create the same uplifting Italian taste of Peroni Nastro Azzurro, at 0.0% alcohol.

The beer is fully fermented to develop the aroma and taste profile of Peroni Nastro Azzurro and then, alcohol is gently removed to deliver the same taste experience, with a crisp and dry taste and flowery hoppy notes.

Live every moment with 0.0%. Buy it here.