Following extensive research into the brand's 171 year old heritage, Carlsberg's famous brand elements have been carefully re-crafted for the first tiime in a long time. Working with Taxi Studio, the aim is to strike a perfect balance between form and function.
As Jessica Spence, chief commercial officer at Carlsberg Group, says: "The Carlsberg brand has an incredibly unique history. There's no other brand that played this sort of role as a turning point in the global brewing industry. That makes it a fantastic opportunity to work on."
The aim, to be very much an anti-trend design.
Completely re-brewed from head to hop, our perfectly balanced new Danish Pilsner is wonderfully crisp and refreshing, with a fuller flavour and a distinctive hoppy aroma.
When compared to Carlsberg's previous brew, their new Danish Pilsner delivers:
Watch this short video to see more: