A refreshingly different drinks supplier


It's #DryJan and what's better than offering the highest value return on sale 0.0% beer to your customers...? CGA data from 2021 shows that super premium Peroni Libera 0.0% will bring in 28% more sales value than the next best no/low beer brand, read on to find out more about this cracking brew.

In 1963, the Peroni family had the vision to create a beer that would embody Italian values of quality and craftsmanship.

Stepping into the world of low and no alcohol, Peroni launched their first alcohol-free beer, Peroni Libera 0.0% in 2019. Meticulously brewed with the same Peroni craftsmanship it's the perfect beer to offer this festive season to customers who want to celebrate and feel part of the party but want a clear head and a healthier lifestyle.

Did you know... Research conducted by YouGov for the Portman Group suggests that almost two-thirds of UK adults have tried low or no alcohol drinks and that one-quarter of these consider themselves regular consumers?!

Libera, meaning 'free' in Italian, empowers loyal Peroni Nastro Azzurro drinkers and beyond, with the freedom and choice within their busy lifestyles, to opt for a non-alcoholic, adult alternative, adding a touch of Italian style without the alcohol and without the compromise. Peroni Libera 0.0% delivers a crisp and refreshing taste, with a delicate fruity aroma.

First brewed with exclusive Nostrano dell'Isola maize, with a dedicated yeast strain then added without producing alcohol. This gives Peroni Libera 0.0% its signature hoppy characteristics and smooth finish.

Last year, Peroni Libera is Aston Martin F1's global beer partner. In October the partnership took centre stage as they began a new series where the super-premium alcohol-free beer being enjoyed and shared whilst leading names from Aston Martin Cognizant Formula One™ Team share their passions that drives their desire to succeed and make a difference in their life and career.

Grab a #PeroniLibera 0.0% and pull up a seat for the first episode in this brand new series, #ADrinkWith.

Moderation is a key trend within alcohol consumption with 66% of customers having been on a night out without consuming alcohol, have you ever thought about the psychology of your drinks menu? Click here to check out Peroni's guide to a good menu, what makes a drink sell, how the whole menu should look and more!

Alternatively, view the full range here.

Call the sales office on 01747 827030 or email ten/ratcen//selas

Follow us and say hello!