Just because it's dry January doesn't mean you have to reach for a non-alcoholic beer. Why not try something new with Cornish Orchards' range of soft drinks in cans?
Launched earlier this year, complete with a brand new look that moves away from their traditional glass bottles, here's what their design team, had to say, but don't just revel in their looks as the drinks are as sumptuous as ever!
As design company Thirst Craft describe them, Cornish Orchards are mostly known for their cider, rather than their range of delicious soft drinks. With this in mind, the challenge was set to raise their soft drinks profile in 2019. A redesign was ordered and Thirst were chosen, here's their take on the new cans.
"With an existing design which looked too close for comfort to their cider cousins, Cornish Orchards' softs needed a redesign to establish their own, distinct proposition and capitalise on the booming premium softs market.
To match their all-natural, great taste we built a naturally bold design. Rallying against the botanical illustration boom, each product's simple ingredients are celebrated with fresh, fun and fruity illustrations. Hand rendered typography adds a natural touch, while vibrant colour splits create striking brand blocking behind bar and on shelf. All in all, a stand out new range that brings the freshness of the orchard onto pack."