In 2015 premium soft drinks grew by 75%, however premium soft drinks still only make up 5% of the total soft drinks category. As a comparison, premium spirits make up 26% of the total spirits category, showing there is room for both volume and value growth.
1 in 5 adults chose not to drink alcohol at all, led by the 16-25 year olds , a factor which has grown by +40% over the last decade. Premium soft drinks sales have increased by 22% in volume in 2015 while sales by value rose 40%.
Double Dutch are committed to supplying people with the most refined and highest quality ingredients, which is why they experimented extensively with the method of taste pairing. The idea is based upon the fact that ingredients combine well when they share key flavour components. The result is a drink that enables a delicate equilibrium between spirits and the flavour combinations in their carefully crafted drinks.
Raised in the Netherlands, Double Dutch's twin founders, Joyce and Raissa, have a natural affinity with superlative drinks and excellent blendings. After all, they come from the birthplace of gin!
But their love affair turned to frustration. While the world's choice of spirits has continued to grow, mixers and sodas have remained bland ... less of a twin, more of a shadow. Double Dutch is the result of this love affair - uniting great spirits with complementary mixers that enliven and enhance. Richard Branson supported the Double Dutch vision by giving the twins a Foodpreneur award for their innovative Food and Beverage brand.
From the world's best mixologists through to those who prefer their G&T on the sofa at home, the Double Dutch twins have created revolutionary mixers to intensify enjoyment of spirits, or to be drunk solo - Double Dutch is much more than double the taste sensation, it's a whole new world of soft drinks.
Why did you decide to create Double Dutch?
J: We were raised in the Netherlands so we have a natural affinity with superlative drinks and excellent blendings, after all, we come from the birthplace of gin. But our romance turned to frustration. While the world's choice of spirits has continued to grow, mixers and sodas have remained bland. Less of a twin, more of a shadow.
R: Spirits are becoming so much more experimental and unless you want the same overpowering tonic water there is nothing exciting in the market of mixers. So we thought there was room for innovation and started researching the market.
How do you come up with your flavours?
J: At first we approached the issue by talking to mixologists to hear their views on potential spirit enhancers. After a couple of conversations, we were introduced to flavour pairing techniques. That led us to the initial development of our first two flavours: Pomegranate & Basil and Cucumber & Watermelon.
R: We tried and tested these at parties with family and friends and received good feedback. It was important to us that our mixers taste amazing solo and be all natural and free of preservatives, so they're a refreshing beverage as well as being an enjoyable enhancer of mixed drinks
What is unique about Double Dutch?
J: We are passionate about flavour pairing and have developed unique recipes that present unexpected and creative combinations.
R: Each bottle of Double Dutch is made entirely in the UK with no artificial flavouring, colouring or preservatives. We only use natural ingredients, blending them with the highest quality spring water from the
North of England to create crisp, fresh and innovative mixers for refined palates. Our drinks are also low in calories and only use natural sweeteners.
What's the best way to enjoy Double Dutch?
J: We've created versatile mixers that work well with many spirits to create a range of drinks, from the classic gin and tonic or vermouth and tonic to wine spritzers, vodka and cranberry, and other options with darker spirits such as rum, bourbon and whisky.
R: Our flavours also allow consumers, and bartenders, to be inventive and take tonic waters and mixers to another level. We get a lot of feedback from people who also enjoy Double Dutch mixers on their own which proves we're creating great tasting adult soft drinks too.
Enjoy the Double Dutch range here!