Pepsi has unveiled a complete rebrand in March, with exciting new pack designs for all formats rolling out across the foodservice & licensed channel. The rebrand creates a consistent identity across the Pepsi MAX®, Diet, Regular and Flavours Range (Lime, Mango and Cherry), with new packaging visuals, point of sale materials, and displays.

With the goal of attracting younger shoppers, while retaining existing customers, the rebrand focuses on great taste and refreshment - reasons that align with research showing that over 70% of the UK prefers Pepsi MAX, in a landscape where 70% of cola consumption is driven by consumers who say they 'enjoy the taste'.

The roll-out has been supported by a fully integrated campaign, including TV, radio, out-of-home and experiential marketing. In line with Pepsi's Thirsty for More campaign, it highlights Pepsi's commitment to celebrating those who challenge conventions and want to have fun, while forging deeper connections through shared passions. The campaign underscores how the great, bold taste of Pepsi fuels these moments of enjoyment.

Benjamin Griffiths, Britvic Commercial Director in Great Britain, said: ""The rebrand reflects Pepsi's challenger mindset and drive to push culture forward whilst remaining iconic and timeless, with a new logo and visual identity that borrows equity from its past and incorporates modern elements to create a look that is unapologetically current and undeniably Pepsi. The vibrant new look is sure to grab consumer attention, playing a key role in drawing a younger demographic into the category. We're providing our foodservice partners with a refreshed, modern identity that meets the evolving preferences of their customers. Pepsi has fuelled fun for generations, and through this integrated campaign, we're writing the next chapter of that journey. This rebrand equips operators to better capitalise on Pepsi sales and caters to shifting consumer demand."

The rebrand forms part of Pepsi's vision to ensure long-term growth in the cola category. By modernising its flagship Pepsi brand with bolder, more vibrant packaging, this refresh helps operators capitalise on sales amid evolving consumer tastes.

Visit Britvic Sensational Drinks for more information.

Kantar Usage, All Consumers, Total At Home + Carried Out, 26.11.2023, 52 weeks. '39,263 of 54,896 people in the UK preferred the taste of Pepsi MAX to the UK's biggest selling full sugar cola (blind sampling between 03.10.23 and 25.11.23). Visit www.pepsi.co.uk/faq.'

Call the sales office on 01747 827030 or email ku/oc/reebihasa//selasratcen

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