Mindful drinking is all about one's awareness of what is drunk - how much, how often and the impact it has upon life. For most people, mindful drinking involves moderation. That could be a lower alcohol drink, cutting down for a week, doing a sober sprint, or even going alcohol-free. Whilst for some it also includes healthier ingredients, less sugar and a more damage-free provenance and sustainable practice.
Getting creative with your cocktails is one way to spark and maintain interest in your consumers. Bacardi's 2019 Global Brand Ambassador Survey suggested that 48% of ambassadors noticed an increase in bartender interest in low ABV cocktails. Which was led by the rise in popularity of low or non-alcoholic spirits. In essence, 'less is more' really is in demand, why not have some fun this month and try out these twists on a classic.
Tall and Dandy
Build in a highball overcubed ice, garnish with orange wedges. This makes a 3% ABV cocktail and is only 0.37 of an alcoholic unit!
Floral Winter Cup
Fill a highball or wine glass with cubed ice. Pour all ingredients into the glass. Gently stir to infuse ingredients and garnish. 5% ABV and 0.87 units.
Fill a wine glass with cubed ice. Pour all ingredients into the glass and add the bitters. Stir to infuse ingredients. Garnish with two wedges. 17.5% ABV and 1.14 units.
Browse the Bacardi range here and elevate your low and no alcohol serves.