The history of Jose Cuervo began in 1758. A singular event marking the birth of the tequila category!

When Don José Antonio de Cuervo was issued a land grant by King Ferdinand VI of Spain in the town of Tequila, Jalisco, his family founded the Taberna de Cuervo, the farm where they would cultivate and harvest the flowering blue agave plant.

In 1795, his son, José María, secured a permit from King Carlos IV to start producing 'mezcal de Tequila' commercially. The family then founded what is Latin America's oldest surviving distillery of La Rojeña in Tequila in 1812.

It may seem like late timing, but when Jose Cuervo started putting its tequila in glass bottles in 1880, it was actually the first tequila company to do so. Demand was so high that the only way to keep the good stuff glowing was by parcelling it out, and within 20 years the Jose Cuervo brand was established.

To the delight of tequila lovers north of the border, glass made the liquid easier to transport and export. The brand was quick to capitalise on the cocktail by launching its first-ever US ad campaign in 1945 with the slogan 'Margarita: It's more than a girl's name'.

Just like Champagne can only be made in France, or Scotch can only be made in Scotland, as of 1974, for a spirit to be called "tequila" it had to be made in certain states of Mexico. Jose Cuervo was the brand of choice when the tequila sunrise became wildly popular.

The company has remained family-owned for over 250 years, and today is run by the 11th generation of the Cuervo family.

Today, it's no surprise that Jose Cuervo is the most awarded family of Tequila in history. With recipes passed down and upheld by a family of entrepreneurs, inventors, and risk-takers, Jose Cuervo remains no.1 in the on-trade with growth +3.9%.

The Especial Silver offers notes of black pepper, citrus and roasted agave for a traditional experience, whereas the Especial Reposadohas a vanilla and caramel blend through being aged in American White Oak barrels.

Whether straight, on the rocks, with a mixer or in cocktails there is always an opportunity to sample the refreshing delights of Jose Cuervo with friends.

Signature Serve: Tequila and Tonic

50ml Jose Cuervo Especial Silver / Tonic water / Lemon wedge / Ice

1. Add ice and Jose Cuervo Especial
2. Top with tonic water
3. Garnish with a lemon wedge

Signature Serve: Reposado Highball

50ml Jose Cuervo Especial Reposado / Soda water / Lemon wedge / Ice

1. Add ice and Jose Cuervo Especial Reposado
2. Top with soda water.
3. Garnish with a lemon wedge

Explore the full range of Jose Cuervo now!

Call the sales office on 01747 827030 or email ten/ratcen//selas

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