JOSE CUERVO LEADING THE UK'S GROWING LOVE FOR PREMIUM TEQUILA AND ICONIC COCKTAILS

Tequila offers a huge opportunity for growth as it remains the only spirit to grow within retail (Total Spirits -6.8% vs Tequila +4.4% [4]). Once associated solely as a shot accompanied by lime and salt, the tide is now turning. Consumers are moving towards new tequila serves that are taller and more refreshing with both Margaritas and Palomas now featuring as the UKs most loved Cocktails. Many believe the iconic Margarita was originally created with Jose Cuervo Tequila in the 1930s - made with only three ingredients 50ml Jose Cuervo Tequila, 25ml Lime Juice and 15ml Agave Syrup (lime wedge optional but always appreciated!).

Jose Cuervo is the No1 Tequila brand both Globally and in the UK [5] making Jose Cuervo Especial a must stock within your spirits range. A brand rich in history, Jose Cuervo has been making Tequila for over 250 years with the same craftsmanship and recipes that have been handed down through ten generations. The two most common types of Tequila are Reposado and Silver the main difference is the aging process. Jose Cuervo Especial Reposado Tequila is left to age up to a year within American White Oak barrels giving it vanilla and caramel flavour notes as well as its recognisable golden colour. Jose Cuervo Especial Silver is unaged leaving the Tequila clear in colour whilst giving notes of black pepper, citrus and roasted agave.

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