This month, they let us know what's happening in their world...
With transparency and accessibility being their core ethos, they are the only distillery producing spirits at their scale and price point in the UK. Producing and importing a range of award-winning spirits, including gins, vodka, rum, and whisky, the team at East London Liquor Company are always on hand for any questions about the distillation process of their spirits, more details about the producers they work with, or to make you an outstanding cocktail at their distillery bar.
When the founder, head distiller and brand ambassador all have a passion for negronis, it makes sense to create a gin with this classic cocktail in mind. Premium Batch No. 2 Gin has a distinctive herbaceous and savoury profile, with 11 botanicals including juniper, sage, winter savoury, lavender, and lemon. Round out with equal parts Campari and Cocchi di Torino vermouth, garnish with a zest of orange, and you've created East London Liquor Company's perfect negroni serve, their Batch 2 Negroni.
In May 2018, East London Liquor
Company launched a crowdfunding campaign to raise £750,000 to increase their
whisky production and grow their sales team. After hitting their target within
24 hours they ended up raising a total of £1.5m.
"The response to our campaign was overwhelming - we're truly humbled by the support that we received with investments ranging from £10 right up to £175,000," says founder, Alex Wolpert. "The level of interest from the UK and global markets for our honestly-priced spirits and our straightforward approach since we began distilling in 2014 has been astounding, and we're excited to already be putting the funds raised to use to take the company to the next level."
Since wrapping up their campaign,East London Liquor Company has used the funds to quadruple their London Rye® whisky production, add new members to their growing sales team, and explore sales opportunities in global markets such as China, Switzerland, and New York.
Watch this space to see how they continue to grow!