A new pour from an iconic brewer
Fuller’s Brewery has expanded its iconic Pride range with the launch of Fuller’s Pride Lager, a crisp, refreshing 4.5% ABV lager brewed with 100% British ingredients at the historic Griffin Brewery in Chiswick.
A New Addition to the Fuller's Range
Developed to meet growing demand for quality British lager, Pride Lager is an easy-drinking, versatile option designed to complement existing taps while appealing to a broad range of customers.
For publicans, it’s a strong new addition from one of Britain’s most recognisable brewing names.
Backed by Joe Marler
Joe Marler has joined Fuller’s as the brand’s first-ever ambassador and will be the face of both London Pride Ale and the new Pride Lager.
Known for his big personality and strong ties to grassroots rugby, Joe brings plenty of character to the Pride range. He embodies the same sense of pride, community and authenticity that defines every pint - making him the perfect figurehead for a new generation of British lager.
Built to Support Pubs
Fuller’s Pride Lager has been created to help drive footfall and support community pubs with a quality British-brewed lager that delivers broad consumer appeal.
Available now, Pride Lager is a strong new addition for operators looking to refresh their range with an easy-drinking premium lager. What's more, install it now and you'll get a free keg*.
*T&Cs: 18+ UK only. Available during promotional period 1st May 2026 - 31st Dec 2026 subject to availability, whilst stock last and specific to this brochure feature only. Promoter reserves the right to withdraw this promotion at any time. Promoter: Asahi UK Limited, Griffin Brewery, Chiswick Lane South, London W4 2QB.
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