This Soda was born and raised in Colorado. Each of the labels features a real-life Coloradan whose awesomeness helped inspire their business. Meet Fred who is uncommon. He helps folk down on their luck, giving them hope and a means to get around. Fred reconditions bicycles; rebuilding bicycles and rebuilding self esteem. So far Fred has given away 1,500 recycled cycles. Free green machines for less fortunate folk. Thank you Fred.