Fever-Tree's signature G&T: the simple serve that transforms your sales
Straight up or mixed, it’s a matter of taste. And taste is where Fever‑Tree wins.
With summer approaching and long‑drink occasions peaking, now is the perfect moment to relaunch your G&T menu.
Consumers still want a great G&T. They’re just, at times, being priced out. By bringing back a simple, great‑value Signature G&T, you can unlock a proven way to boost sales, margins and customer satisfaction in one move.
Triple your sales with a single Signature G&T
Get G&Ts back into the round
Inflated G&T pricing has pushed some consumers towards lower‑margin drinks. A clearly priced, great‑tasting 25ml Signature G&T gets G&Ts flowing again and puts profit back on the table.
Build Your Signature G&T
1. SERVE
A premium 25ml G&T, crafted with Fever‑Tree’s naturally sourced botanicals. Light, fresh, fast to serve, and positioned as your House or Signature G&T.
2. PRICE
Set competitively within 50p of your premium lager. Guests instantly recognise value and add it back into the round.
3. VISIBILITY
Make the price unmissable. List it clearly on menus and highlight it on the back bar. When guests see it, they order it.
Why it works:
Customers trust Fever‑Tree, the UK’s No.1 premium mixer (Drinks International Brands Report 2026), and trade up when they see it on menu.
A 25ml Signature G&T delivers strong cash margin while feeling lighter and more accessible.
Clear pricing removes decision friction and drives spontaneous ordering.
Proven results
Here just a few stats that show how successfull sercving Fever-Tree can be.
+229% total G&T sales volume and +185% total G&T revenue (National Restaurant Group) results after adding a built 25ml Signature G&T to menu.
Marketing support that drives sales
Fever-Tree offer a FREE Bespoke Menu service. Custom‑designed for your venue, with 60 premium‑quality prints included. Click here to get started
Furthermore, you can benefit from a Back Bar Lightbox. Premium Fever‑Tree lightboxes capture attention and convert bar traffic into G&T sales. Simply, click here to request yours.
One simple serve. Big results. Let’s get your G&Ts moving this summer. Stock up on Fever‑Tree today here!
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