Only Peroni: A Premium Opportunity for Summer 2026
Peroni Nastro Azzurro is stepping into summer with its bold new global platform, “Only Peroni,” a confident return to its Italian roots and premium positioning.
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The Peroni Nastro Azzurro Collection
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Peroni Nastro Azzurro
Peroni Nastro Azzurro
Peroni Nastro Azzurro
Peroni Nastro Azzurro Gluten Free
Peroni Nastro Azzurro Cans
Inspired by the brand’s founding belief that it is “more than a beer, it’s an Italian masterpiece,” the campaign places Peroni alongside icons like the Trevi Fountain, The Birth of Venus, and Scuderia Ferrari, each playfully described as “ONLY” a fountain, painting, or car.
Backed by major investment across outdoor, digital, and social channels, it is set to drive strong consumer awareness at the start of peak trading season. Have you seen the campaign yet?
For on-trade operators, this means increased footfall and demand. Peroni is supporting venues with over 10,000 sampled pints across the UK and Ireland, alongside premium point-of-sale materials and exclusive beer garden kits to help elevate outdoor spaces and create stylish, premium experiences.
“Only Peroni” is designed to help venues trade up, tapping into growing consumer demand for quality, style, and authenticity. With one of its biggest-ever marketing pushes, the campaign will drive premiumisation across the UK. For suppliers and pub managers, the opportunity is clear: align with the momentum, activate in venue, and make this the summer of “Only Peroni.”
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